Megachurch Hopes to Crash the Superbowl



Whether you’ll be rooting for the Saints or the Colts in this Sunday’s Super Bowl, a Los Angeles megachurch may prove another winner this year.
The 3,000-member church Mosaic is among the six finalists in Doritos’ Crash the Superbowl contest, for which the public was invited to create a commercial worthy of Superbowl airtime. Mosaic’s entry, called “Casket,” is a lighthearted take on resurrection. If “Casket” proves to be among the top three vote-getters in an online “playoff” that ended yesterday, it will be aired during the big game on Sunday. (The top three will not know how they fared until the game.)
According to the AP, Mosaic’s congregation is “full of hip 20-somethings who mostly work in the film industry and make short films for a hobby.” Lead pastor Erwin McManus hopes the ad, in its tongue-and-cheek way, will help make his faith relevant to viewers:

“We’re not trying to use Doritos to propagate a message, but I think we want people to know that we have a sense of humor, that it’s OK to laugh. So much of what comes out of the faith community seems so dour and somber and we want to say, ‘Hey, we’re real people. You can be a person of faith and really enjoy life and laugh.'”

Interestingly, the story goes on to note, Mosaic is at the forefront of a Christian movement “focused on injecting faith-based themes into the plot lines of mainstream TV shows, Hollywood movies, and video games that aren’t explicitly Christian, or advertised as such.”
In addition to amplifying its message, placing among the top three ads will give Mosaic a material boost. The three commercials airing on Sunday will receive anywhere from 400,000 to 1 million dollars.

Category: Pop Culture

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